Cloud Marketing

You hear an oddly familiar engine droning. You look up. See something that looks like fuzzy Morse code in the sky. Then that thing happens where 73 billion neurons start firing inside your brain… detecting patterns… breaking codes… and 6 nanoseconds later – you realize that you are looking at English words being spelled out one-letter-at-a-time across the sky blue sky by an invisible squadron of tiny planes. SKYWRITERS!

It’s been a long time since I’ve seen a message sent using this method. I thought the advertising banners trailed by single-engine planes up and down the coast were the most primitive form of messaging left in our world. But no, skywriting wins. Is this yet another peculiar form of Americana – or do folks in other places look skyward and watch skywriters at work. Or, if we’re too late, we watch the message deform and scatter on the high-altitude winds.

In any event, I think it’s pretty clear who started this trend:


It wasn’t a menacing meme in the skies above LA today… but it was mysterious enough to send thousands of us to Instagram and Twitter. For this is what we saw:


Holy Hashtags, Batman! But whatttttttt doesssssss itttttttt meannnnnnnn??????! To the Twitter – but that offered more questions than answers. The only thing left to do was to obey the clever sky creatures.


Bark, don't bite.

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